Stihl launches dedicated new dealer website

by | May 16, 2018 | Featured Slider, Latest, News

STIHL has launched a website dedicated to potential new dealers, highlighting the manufacturer’s commitment to its retail network and simplifying the application process for new partners.

The new website has been specifically designed to showcase the benefits of becoming a STIHL dealer and offers insight into the tools dealers can access to enhance their business operations. These include:

Dealership development

Installation of a STIHL Shop System display, external brand signage and expert merchandising support.  This creates visual impact and helps maximise sales opportunities.


Access to marketing tools, such as TV, press, radio, social media, digital campaigns, in-store POS, product promotions and advertising templates to ensure businesses are seen and heard.

Technical support

A team of STIHL experts on hand to provide support and advice on servicing tools and replacing parts, as well as access to technical e-learning through an online learning platform.

Learning and development

Access to a comprehensive training programme giving businesses the knowledge and know-how needed to sell and service STIHL and VIKING products.

Wayne Stone, National Sales Manager at STIHL GB, said: “Our network of dealers is the lifeblood of the STIHL business and plays a pivotal role in not only delivering the highest levels of customer service and aftersales support, but also sustaining our position as a first-class machinery provider.

“The launch of the new website is aimed at businesses that share our passion and commitment to providing customers with a great buying experience and highlights how a STIHL partnership can help drive business operations to the next level as a STIHL Approved Dealer.”

For more information or to apply to become a STIHL Approved Dealer, please visit