Kirsty McNicol of Hi-Line Training recently took part in the Arboricultural Association’s webinar – Social Media Dos and Don’ts with Luan Wise. Kirsty now shares her thoughts on the webinar.
Love it or hate it, as well as being a great time waster for lots of us, social media is now an important business tool, whether you are posting on Facebook, sharing photos on Instagram, tweeting from a job you are on or connecting with people on LinkedIn. If you are anything like me then you’ve probably never had any social media training, and are posting away in between all the other jobs you need to do each day, in the hope that you’ll build a bit of a following and attract some more customers! Although this has kind of worked for me up to now, when I saw that the Arb Association were running a free webinar by Luan Wise on ‘Social Media Dos and Don’ts’ I thought it would be worth a listen.
The webinar was given at 7pm on a Wednesday and I can’t recommend it enough. It was simple to sign up to and thankfully I got a reminder email from them the day before. Although relevant to anyone using social media it was aimed at those in the arb industry and was available to both Arb Association members and non-members.
Firstly, Luan has a great, relaxed presenting style and the hour introduction into the world of social media flew by. The webinar covered topics such as personalising your sites with your branding, keeping things fresh and up to date, choosing which social media platforms are best for you and making sure you add your social media details to things like your email signature. Luan also gave lots of hints on what not to do, like overusing hashtags (of which I am very much guilty of!) or tagging the wrong people in your posts!
Whether you are behind one of the many brilliant arb and tree related social media sites out there or are just starting out with your business on Facebook this session is well worth an hour of your time. Such a great resource for those of us that need to market our businesses but have no marketing experience! Even after just this initial session I feel my posts will be more relevant, and will hopefully interest more people, and I will definitely be signing up to one of the full day courses that will be happening later in the year.
You will find more details on the Arb Association website but Luan is doing a Facebook webinar on 7 August 2019 for them and there are autumn dates for the Social Media for Arborists courses.