Peterborough-based software provider Webroster has tied in the launch of a new product with a trees planting project.
The firm, in Palmers Fields, Oxney Road, has vowed to plant a tree for each of its new Webroster.net Audit module sold over the next six months.
Marketing manager Naomi Dainty said: “For every Audit module sold we will be planting a tree here in Peterborough.
“We thought this would be a fun way to remind our customers of the environmental benefits of the solution. Every customer will receive a certificate printed on recycled paper and can even view the location of their tree online.”
The trees will be planted in Nene Valley Park, close to Webroster’s head office.
Managing director, Nigel Gittins said: “As a software provider, we are keen to help businesses reduce the amount of paper they use. Through the Plant a Tree campaign, we aim to help our customers understand just how much they are benefiting the environment simply by using the internet to store information.”