January 19, 2018

Listen up – it’s story time! – Steve Clarke

Steve Clarke

Steve Clarke on converting prospects into customers through stories they can relate to There is nothing more natural than listening to or delivering a compelling story. A story that is intriguing and one that creates excitement, particularly one that stirs up the emotions. Why is that important to you? The vast majority of buying decisions are driven by emotion. That’s certainly true in landscape design and build, whether you’re involved in the delivery of products or services. From a very early age most of us have been exposed to stories by our parents, grandparents, teachers, etc. We’d sit on the edge of our seats hanging on every word. As adults, when we talk to friends and family…

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The arb industry’s code of practice – Jonathan Hazell

Jonathan Hazell

Not a law enforcement app, but a vital source of safety information for arborists. Jonathan Hazell outlines why you must read ICoP: Tree Work At Height In February the Industry Code of Practice for Arboriculture: Tree Work at Height (ICoP) was published by the Arboricultural Association with the assistance of the HSE and sponsorship and support from City and Guilds NPTC and Stihl, for which I for one am extremely grateful. The foreword, written by the HSE states: We commend the document to all arboricultural businesses as a source of information that will help managers and arborists to plan their work and operate safely. So that’s an obvious steer – follow this guidance. Early in the…

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R2: Competence Matters


R2 is an online tool allowing you to demonstrate competence to potential customers in terms of skills, knowledge and experience Tree care businesses and arboricultural operatives are being encouraged to demonstrate competence through skills and experience, not merely through a fist full of tickets. This is thanks to a new online skills register for the industry. There has been a tendency in recent years for those starting their careers in the arboricultural industry to become focused on collecting various certificates rather than the development of true competence. There has been no means of differentiating between those who have just completed their training, and those who have spent several years building up critical experience in this field. It has long been…

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